WORKSHOP # 1, 9:45 AM – 10:45 AM
Getting In and Staying In:
Marketing Strategies and Tools to Get Your Products Into Food Services/Stores and Sell Successfully Once You’re in!
This workshop will provide practical suggestions about how to get your product into wholesale, institutional, and retail settings; how to build relationships with the buyers and procurement teams; and what you can do to ensure that your product is successful once you’re in. We’ll hear from retail, distributors, and marketing experts. The panelists will share strategies and tips for what buyers are looking for in their relationships with producers.
WORKSHOP # 2 – 11:00 AM – 12:00 PM
Building your Capacity:
How to Succeed in Local Food Trading
Capacity or readiness for growth is one of the most critical business indicators. More institutional, retail and wholesale buyers are now embracing local food and working with regional small farmers and producers. As producers, you have to be ready to trade! What are the key factors that indicate that you and your business are ready for that next level such as: expanding from direct consumer to wholesale or from retail to wholesale, etc. Panelist will share their experiences and proven strategies for strengthening your steps towards success and help you take that leap!
1:1 Sessions (10:00am – Noon, 1:00pm – 2:00pm)